App + Web Design
Sasol - Young Explorer: Mammals
Penguin Random House
Goal:
To create a fun and educational, multilingual app based off of one of Random House Struik’s beloved illustrated children’s books.
Role:
Lead UI/UX Designer
Accolade:
MTN Business App of the Year Award Finalist (we lost to Eskom Se Push… seriously.)
UX Design Highlights.
Learn and Play:
The app boasts 2 main sections geared towards educating our children, and that in 4 different languages.
Learn.
In the learn section, the user can find out about the mammal they selected in the slider at the bottom of the screen. They can read about it, or hear it narrated to them, in the language of their choice. The microphone icon allows them to record themself, useful when learning how to say the mammal’s name in a different language for example. The play icon on the left pops up a video of the mammal in the wild.
The icons on the right reveal information about the mammal within the magnifying glass; what they eat, their size, what their tracks look like and whether or not they’re nocturnal.
Best feature… the kids tapping the animal in the centre image to hear the sound it makes!
Play.
Learning continues in the “Play” section where 4 games were developed to inspire more curiosity about nature. In the 1st game the child can drag litter into the coloured recycle bins, more mammals appear and the scene becomes more lush with each correct attempt. Games 2 and 3 are a memory match and puzzle game respectively. The 4th game involved matching the correct mammal image to the name that appeared in the center of the chalkboard.
Website.
I designed a website as a marketing tool for this project: www.youngexplorerapp.com
YouTube.
I proposed that we get parents to take mobile videos of their kids interacting with our app. I then edited the videos into their own commercials and added them to the YouTube channel for people to enjoy and easily share. The result was adorable.
Sasol Young Explorer: “Too long!”