Football Fast Acca Builder: A Feature

Grosvenor Casinos Sportsbook

Goal:
To design a simple way for users to build an accumulator bet, fast.

Role:
Lead Product Designer
User Researcher

Lo-fi Wireframes

Efficiency at Concept phase:
I built out a few lo-fi wireframe concepts to test to increase my output efficiency and steer the design direction from the start. These tests included surveys to uncover both what markets football punters preferred most when building an accumulator and how would they like to experience this journey.

Concepts & Prototypes

Concepts included a dynamic block on the page, a slide-up component with a stepper, and, lastly, a pop-up modal. I fleshed out the designs into hi-fi wireframes and created prototypes for A/B and usability testing.

After testing, gathering insights and iterating, the user’s clear favourite was the pop-up. The dynamic block on the page was found to be too cluttered and complicated in comparison, and the slide-up with the stepper had too many friction points.